Attract, Engage & Grow Customers

Create Content That Grows Your Business

Creating content can feel overwhelming when you’re unsure what to share, where to share it or whether it is helping your business grow. This practical course shows you how to connect your content to your business goals and customer journey, choose the right topics, formats and channels, and turn one useful idea into multiple pieces of content.

You’ll also create a realistic content plan and learn how to measure what is working, so you can spend less time guessing and more time creating content that reaches the right people, builds trust and encourages them to take the next step.
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CONTENT STRATEGY

Content With Purpose

This course will help you turn content marketing from an ongoing guessing game into a clear, practical strategy.

  • Create content with a purpose, starting with your business goals and the needs of your customers
  • Develop content themes and ideas
  • Explore different formats from articles and video to email, social media and downloadable resources
  • Decide where to share your content based on your audience and business

What's Included

Take your career and
expertise to a new level!

6 Chapters

Explore the key steps for creating purposeful content that supports your business goals.

5 Exercises

Develop your content strategy, ideas, formats, channels and publishing plan.

Videos

Practical discussions, examples and insights to help you make confident content decisions.

Certificate

Receive a certificate when you complete the course and its activities.

Created by

Louise Light

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Louise Light is a marketing coach and creative professional with more than 20 years of experience helping startups, small businesses and global organizations build brands, launch ideas and grow through thoughtful marketing.

She now brings that experience to aspiring entrepreneurs and small business owners, making marketing simpler with practical guidance, tools and courses designed to help them confidently bring their vision to life.

Course Lessons

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