A journey into the human mind.

Help Customers Find Your Business Online

Your customers are searching for businesses like yours every day, but the way they search has changed. This course offers a practical, beginner-friendly approach to improving your visibility without requiring you to become an SEO expert.  You’ll focus on the actions that can make the greatest practical difference, so the right customers are more likely to find your business when they need what you offer.
Lesson series

What you'll learn

Learn how to make practical improvements to your website, local presence, content, social profiles and AI visibility. No technical SEO expertise is required.
You’ll learn how to identify the keywords and questions your customers use, improve your website’s visibility on Google, strengthen your presence in local search and Google Maps, and make your content and social profiles easier to discover. 


  • How customers find businesses online
  • Choosing and using the right keywords
  • Practical SEO for your website
  • Improving your Google Maps and local search visibility
  • Making your content easier to discover
  • Optimizing your social profiles for social search
  • Using AEO and GEO for AI-powered answers
  • Measuring and improving your visibility
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Take your career and
expertise to a new level!

7 Chapters

tips on how you can focus on the feelings of happiness, well-being, optimism and how these emotions affect your daily experience

2 Podcasts

tips on how you can focus on the feelings of happiness, well-being, optimism and how these emotions affect your daily experience

34 Assignments

tips on how you can focus on the feelings of happiness, well-being, optimism and how these emotions affect your daily experience

25 Videos

tips on how you can focus on the feelings of happiness, well-being, optimism and how these emotions affect your daily experience

9 Certificates

tips on how you can focus on the feelings of happiness, well-being, optimism and how these emotions affect your daily experience

Created by

Louise Light

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Louise Light is a marketing coach and creative professional with more than 20 years of experience helping startups, small businesses and global organizations build brands, launch ideas and grow through thoughtful marketing.

She now brings that experience to aspiring entrepreneurs and small business owners, making marketing simpler with practical guidance, tools and courses designed to help them confidently bring their vision to life.

Course Lessons

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