Course series

Marketing Foundations

This program brings together five practical courses designed to help you build the essential pieces of your marketing—one clear step at a time.

You’ll create a marketing plan tailored to your business, build a brand that communicates who you are, develop a professional website, create content that supports your goals and learn how to help more people find your business online through search and AI.

While each course can be taken individually, they are most powerful when completed together. Every course builds on the one before it, helping you create a connected marketing foundation where your strategy, brand, website, content and online visibility all work together.

By the end of the series, you won’t just have more marketing knowledge. You’ll have practical plans, tools and resources you can use in your business—along with greater clarity, confidence and control over your marketing.
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Learning program contents

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